I have been contemplating this blog entry for a while now as these are two critical components to what makes Quiksu what we are. I write this fresh off of finishing a book called The Medici Effect which basically discusses the concept of the 'Intersectional' idea and its ramifications on revolutionary innovation. This was an extremely timely read for me because we are placing ourselves directly at the intersection of a few industries. The possibilities are endless and we are extremely excited to start showing some things off. Now to the final two core values.

In terms of the Web, nothing will have the staying power of a company like Corning if it is not sufficiently secure and ubiquitous. If a significant security breach happens in this day in age not only does the breached data travel at the speed of light but so does the news of it occurring. News, being highly peer-to-peer, has created an environment that requires that this circumstance be avoided at all cost. This is one of the primary reasons why when we narrowed our brand to three themes, security is one of them. Plus, coming from a guy who majored in Mathematics, security is cool. Though I never formally studied things like number theory and combinatorics I picked up books like that for fun. I have also been blessed to have been exposed to some of the world's best data architects and engineers. I'll introduce you to one soon, Quiksu's second member, Co-Founder and CIO.

Since we're on the subject of data and security it is a must to think about all of the places where we have access to Web data. When you really think about it, it is always and everywhere: ubiquitous. That is both a bit scary and exciting, the perfect place for a startup. Our aim is to provide access to our products and services anywhere you may have the desire to do so, whether on vacation at the International Space Station or at the public library.

Now that we've gotten the core values out of the way we'll start introducing the exact nature of our Intersectional idea and showing off a thing or two in the process. I can't tell you how exciting this is. Hope you enjoy the ride as much as we are.

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Ethan Jordan
Founder & CEO
Quiksu Systems L.L.C.

One of the most amazing things about being in a Startup is that everything seems to change all of the time. When I think of Startups I envision a water balloon. "Huh!?" Wait, hear me out. You write your business plan and you think you have everything in control. Like a water balloon. Then, the thing pops. Just at that very moment is Startup mode. It is that moment before gravity takes over. That once nice and orderly balloon becomes a beautifully chaotic globule. If you ask me, it is how that moment is perceived and reacted on that will determine whether or not the Startup will be last. This requires a great deal of improvisation. Fortunately (perhaps unfortunately for some) the period of time that a Startup exists in this state is far longer than that of a water balloon.

Innovation and knowledge are intimately tied to the concepts of perception and reaction through improvisation. How something is perceived is dependent upon what is known about that thing. Whether the knowledge is a priori or a posteriori does not really matter. What does matter is what is done with that knowledge (at least as it pertains to the Startup globule). More knowledge leads to more options. Though that means more wrong options it also means more correct ones and opportunities to acquire additional knowledge through the lessons learned via the wrong ones. When creating a new industry, which is what Quiksu believes it is doing, knowledge is the oxygen which keeps the Company's lifeblood flowing. That lifeblood is innovation.

Innovation is the end result of systems and processes that interact with brilliant minds focused on a common goal. Anyone can build technology for the sake of technology, but the long-term societal impact that true innovation ushers in will be limited. Quiksu has to create a pandemically contagious culture of innovation in order to reach its destiny as an organization. In that environment, new ideas germinate and innovation flourishes.

Knowledge and Innovation. These are required tools when paving the road of a new industry, which is really just convergence of a few other industries. I'll get into that a bit more later though. In the meantime though, stay tuned for the final two: Security & Ubiquity

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Ethan Jordan
Founder & CEO
Quiksu Systems

Labels: balloon, destiny, improvisation, innovation, knowledge, water